Who
Sachi Lord runs The CRNA Club, an online community that helps nurse anesthetists prepare for their certification exams. She was already writing blog posts to bring leads to her site, and wanted the same ideas working on LinkedIn, X, short video, podcast and her newsletter.
Before
Every platform meant writing the piece again. One blog post, then a LinkedIn version, then a carousel, then a thread, then a script for video. The ideas already existed. The work was reformatting them, one platform at a time, by hand.
What nearly stopped it
She did not want AI writing for her. Not the voice, not the ideas, not random topics that had nothing to do with her content pillars. Every AI content tool she had seen produced material that sounded like somebody else.
That objection shaped the whole build. The system was never allowed to invent an idea.
What was built
A hub and spoke content system. She publishes her blog post as she always has. That post is the hub.
Claude reads it and produces the spokes: a LinkedIn post, carousel content, an X thread, podcast talking points, short-form video scripts, and the newsletter. Placid turns the carousel content into designed slides. HeyGen produces the short video using her own face and voice.
Everything lands in one Airtable base for review. She approves or she doesn't. Only what she approves gets published, and the system distributes it across her channels.
What changed
The reformatting work is gone. Her writing is still the source, her pillars are unchanged, and nothing publishes without her approving it first. The time she used to spend reposting the same idea in five shapes goes back into her community and her clients.
Working it out from what she was spending on that reformatting, it comes to about $1,600 a month of her time, given back without hiring anyone.
What she owns
The system runs on her own accounts. The Airtable base, the connections, and the approval step are hers.
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